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WHAT IS IAA?
The International Advertising Association (IAA) is a unique strategic institution that
addresses the common interests of all the disciplines across the full spectrum of
marketing communications from advertisers to media companies as well as advertising and
interactive agencies, direct marketing firms and even individual practitioners.
The India Chapter of IAA was incorporated as a not-for-profit Company in July 1991. Ten
years earlier to this formal incorporation, IC-IAA was present in the form of
‘Association of Persons’. Over the last 35 years, IC-IAA have developed and delivered
many innovative programmes and initiatives. Particularly it was behind the advertising
self regulation movement in the country, which gave birth to Advertising Standards
Council of India. IC-IAA has been in the forefront representing the industry whenever
there was perceived impairment for freedom of commercial speech or occasions that could
be construed as hindering consumer choice. For instance, it has taken up causes of Tax
Deducted Source and Service Tax with the powers that be, when these were first
introduced, and brought about clarity and transparency on the subjects.